What Should You Post On Social Media As An Adviser?
Insurance is boring. It is a hard topic to constantly be sharing quality content that people can actually engage with. You can only share so many product articles and scare mongering articles from the NZ Herald before people switch off. This leads to lower engagement and your posts not showing up as much to your…Read More
Tactics vs Strategy – Are You Guilty?Something that really gets my goat, is the misunderstanding between strategy and tactics in marketing. If we put it into insurance terms it is like a client going out and getting a $100,000 policy off of a TV advertisement and thinking that it will protect them. When it does not work they blame the insurance... Read More
2 Ways To Improve Your Advice Business With Smart Design
Your browser does not support the audio tag. Hey everybody and welcome to this week’s podcast. I wanted to talk about today are where advisers go wrong with design and how to fix it? What I noticed a lot recently is seeing bunch of websites and branding for advisers, not everyone but a number of…Read More