The Value of Testimonials

Hey everybody, I hope you are going really well. Stephen here, I just wanted to do a quick video for you this week on the power of testimonials on your website.

What I wanted you to think about is, is actually the value of  getting these. Now what we notice is, advisers when they first get their website, will ask for 2 or 3 testimonials.

Maybe they get a few more.But what usually then happens is,  those testimonials never ever change or get updated. So what I wanted to pose to you if you are in the adviser industry and you’ve been here for a while is to actually start surveying your clients for testimonials.

What’s good about this is, not only does it help with improving your credibility on your website. The testimonial page should be as full as possible.

We recently did a campaign for Life Advice to get more testimonials for our Email Marketing System and what we were stunned at is the number! Some were short, some were huge!

But what this did is, not only does it add a HUGE amount of credibility to the adviser who’s getting these, but more than anything it actually, you know one thing it actually  helps the adviser realise just how much hard work they are doing and the love their clients have for them.

You know clients are usually, a lot of the time they don’t tell you how well you’ve done. Until they gave you a testimonial and it feels great. So, it’s important to remember to be asking for these.

Now, whether that’s at the end of your process or as a separate campaign, you definitely should be getting them and you should be making sure they are on your website.

If you imagine, if you go and look for service that you want and you can see a bunch of testimonials whether it’s 3 or 4 or whatever the number is , you gonna add more credibility to the person you are actually buying from. You believe what other people say about them more than what they say about themselves. It’s just simple logic.

So what I’m posing to you today is, make sure your website has a testimonials page. That is your 1st step. Secondly, is make sure you are talking to your client base and saying “if you enjoyed working with me, would you mind giving me a few words?”

We’ve got forms to do this, but you can do it in any way you like. But, don’t not do it and make sure when you get these testimonials you are filing your website.

You imagine if you come to a website that have 30 testimonials on a page like this, do you think people who are referred to you and clients might go WOW,this person is special and not just like anybody else. So, think about from that perspective.

Make sure you are asking for them, make sure you are actually using them on your website and think about where else you can use them?

Maybe in the bottom of your email you can have a link to your testimonials page. You know, use your email signature as a great marketing tool.

That’s all I wanted to share today. It’s just a simple thing that you can do to start building your own credibility further and further in your advise business. 🙂